Through this professional Instagram account, I explored the potential of social media presence, which led to my current career goals. We were given the task to curate 40 posts, each with a minimum 100-word caption. I developed a recognisable branding style that was consistent across my posts, giving them a professional overall feel. I achieved a first with this project, boosting my confidence in this field and enabling me to push my ideas further. My current focus in social media and content creation is to reach out to small businesses and offer my creative content services.